What I’m Reading / Listening to / Watching (Notes)

10 digital marketing tools I’m using right now (I’m not going to include Adobe Creative Cloud for the computer in this list because it’s pretty much a given that any graphic designer keeps this in their tool belt.)

Mailchimp (for enewsletters)
Pic Frame (collaging images or images & video)
Spark Post (Motion text on pic – not video they have a way to go on video)
Snapseed (quick pic editing)
Splice (photos or videos into slideshows)
Slow Fast (speed up or slow down video or portions of a video)
Gif Toaster & Gif Cracker (converting to and from gif format)
Fastory (for IG Stories)
Wrike (for project management)
and Sprout Social (for social media scheduling that does IG properly)

Bonus: Things I’m about to try out:

Botletter (send newsletters via FB)
Anchor (text animation / podcasting … I tried this back when it was just an audio recorder and haven’t come back to it recently)

Too many companies are focused on their investors instead of people…

http://www.bloomberg.com/news/articles/2015-11-04/the-no-1-business-rule-of-this-billionaire-and-buddhist-priest

Key takeaways:

“…one of the most important lessons of business school is pretty much wrong. All that stuff about focusing on shareholders? Forget it, says Kazuo Inamori, entrepreneur, management guru and Buddhist priest. Spend your time making staff happy instead.” …
…
“If you want eggs, take care of the hen,” Inamori said in an interview on Oct. 23. “If you bully or kill the hen, it’s not going to work.”
…
“The secret, as Inamori tells it, was to change employees’ mentality. Aftertaking the CEO role [of an airline] without pay, he printed a small book for each staff member on his philosophies, which declared that the company was devoted to their growth. He also explained the social significance of their work and outlined Buddhist-inspired principles for how employees should live, such as being humble and doing the right thing. This made them proud of the airline and ready to work harder for its success, Inamori has said.”
…
“Companies shouldn’t be ashamed to make profits if they’re pursued in a way that benefits society…”